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March, 07 2017

Why customers leave and what you can do about it

CCO Article CUSTOMER Customer Experience

I was talking to a software provider a while ago who provides 'voice of the customer' solutions and asked the above question: "why do customers leave"? Read More

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March, 01 2017

Customer Centric Design: How to bring customers directly into the creative process

CCO Article Chief Customer Officer CUSTOMER Customer Experience

The Chief Customer Officer (CCO) is rapidly becoming fundamental in every organisation. Over the next 5-10 years, it is expected that every organisation will have the equivalent of a CCO. As organisat[...] Read More

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February, 27 2017

The Analytics Paradox: Why good forecasts go bad and how to predict more profitably

CRO Analytics Article CUSTOMER Data Data Analytics

There is a universal paradox that says: “You are free to choose but you are not free from the consequence of your choice.” In the world of big data and analytics, this couldn’t be a truer statement. I[...] Read More

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February, 27 2017

Chief Customer Officer Melbourne | Corinium Conferences | April 2017

CCO Customer Experience/ Management News Conference CUSTOMER Customer Experience CX Event Innovation

Strategy, Innovation and Product Development in the Age of the Customer Park Hyatt Melbourne, 4-5 April 2017 Read More

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February, 22 2017

Exploring the Co-Functional Relationship between Data, Analytics, Digital Transformation & Customer Centricity

Digital Transformation CDO Digital Analytics Article Big Data CAO CDAO Chief Analytics Officer Chief Customer Officer CUSTOMER Data Data Analytics

You might be mistaken in thinking that this is the title of my Master’s thesis but the point behind the complex title is to portray the complex relationship that exists across different parts of an or[...] Read More

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February, 19 2017

Resurgent Unicorn: How Evernote proved critics wrong by embracing customer centricity

CCO Article CUSTOMER Customer Experience

Fifteen months ago, Business Insider called Evernote the first dead unicorn. While some might despair at such criticism, Evernote took it as a challenge. Read More

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February, 17 2017

Chief Customer Officer - Driving Greater Profitability and Business Outcomes from Customer Success

CCO Chief Data Officer Presentation CUSTOMER Customer Experience

Chief Customer Officer - Keynote Presentation: Driving Greater Profitability and Business Outcomes from Customer Success • Defining what customer success truly means and implications for client loyalt[...] Read More

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February, 17 2017

Chief Customer Officer USA - Advocating Customer-Centric Transformation From The Inside Out to Deliver on Service Excellence

CCO Presentation Chief Customer Officer CUSTOMER Customer Experience

Chief Customer Officer - Keynote Presentation: Advocating Customer-Centric Transformation From The Inside Out to Deliver on Service Excellence • Leveraging your platform to instil customer-centric val[...] Read More

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February, 01 2017

How Artificial Intelligence is transforming Customer Experience

Augmented Reality CCO Virtual Reality Machine Learning AI Article Artificial Intelligence Big Data Cognitive CUSTOMER Customer Experience Data

Artificial Intelligence (AI) is transforming industries from healthcare to retail at a rapid pace. As one of the mass emergent technology trends set to revolutionise business over the coming years, AI[...] Read More

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January, 09 2017

Want an honest measure of your customer centricity? Try this.

CCO Article CUSTOMER Customer Experience CX

When asking the question to Senior Executives "How Customer -Centric is your company", there are typically two answers: Read More

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