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June, 14 2017

How can financial marketers maximise analytics for success?

CCO Enterprise content management Marketing Tech DIscussions analytics and data management CDO Conference Analytics Article Artificial Intelligence Big Data CAO CDAO CDS Cloud data services Financial marketer Financial Services IBM IBM Watson

Whilst browsing the internet I came across a compelling quote by Peter Ferdinand Drucker who asserted that, “The aim of marketing is to know and understand the customer so well the product or service [...] Read More

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