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February, 16 2018

The Future of Lead Generation and AI: How Can Your Organization Use AI to Find Your Target Audience?

CCO Marketing CDO AI CAO Data Lead Generation

Today, information is extremely valuable with many businesses wanting to understand and target their key audience quickly, easily and effectively. The more an organization understands and delivers rel[...] Read More

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January, 25 2018

Data Privacy Day: Why is it Important?

corinium Marketing CDO Digital Article CAO CDS Corinium Digital Data Analytics

This Sunday, 28th January 2018, is Data Privacy Day in the USA and Data Protection Day in Europe. Data Privacy Day is an international awareness day that exists to promote privacy and data protection [...] Read More

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January, 17 2018

The Transformation of Business Intelligence and Analytics Through Machine Learning and Artificial Intelligence

Marketing Digital Machine Learning AI Analytics Article Artificial Intelligence Big Data CAO CDAO CDS Corinium Digital Data Data Analytics

Over the last ten years there has been a strong trend in business intelligence (BI) and analytics being very much “self-service” but it is predicted that in 2018 and beyond, this will change. How exac[...] Read More

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December, 22 2017

7 Tips for Online Data Security

corinium Marketing News Digital Article Corinium Digital Data Data Analytics

This year saw a huge surge in the amount of cyber security attacks. Security breaches can be very costly and devastating, so should you be worried about the security of your websites and online accoun[...] Read More

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December, 20 2017

How To Optimize your Inbound Marketing Methodology

CCO CLO Email Marketing Marketing CDO Digital Article CAO CDAO CDS Corinium Digital

When it comes to inbound marketing methodology, email marketing is a key way of letting your email subscriber list know about new products they might be interested in using and other valuable aspects [...] Read More

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December, 08 2017

The New GRPR Directive: Everything Your Organization Needs to Know

Email Marketing Marketing News Article Corinium Digital Data

As of May 2018, all EU member countries will be subject to the new General Data Protection Regulation law, or GDPR for short. But just what is the new GDPR directive, and what does it mean for busines[...] Read More

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November, 20 2017

Speaker Profile CCO USA 2018: Marc Riesenberg, Marketing Director, Coding with Kids

CCO Marketing Interview Article Chief Customer Officer CUSTOMER Customer Experience CX Data

We were lucky enough to sit down with Marc Riesenberg ahead of the Chief Customer Officer USA event he will be speaking at in January. Tell us a bit about your background and how you ended up in your [...] Read More

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August, 01 2017

It’s a New Era for Data-driven Marketers

CCO Enterprise content management Marketing News Tech DIscussions Yellowfin analytics and data management CDO Conference Analytics Artificial Intelligence Big Data CAO CDAO CDS Cloud data services Data IBM IBM Watson

Overcome Your Top 10 Data Challenges Read More

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August, 01 2017

Disruption in the age of the customer

CCO corinium Enterprise content management Marketing News Tech DIscussions analytics and data management CDO Conference Interview Article Artificial Intelligence Big Data CAO CDAO CDS Chief Customer Officer Cloud data services CUSTOMER Customer Experience IBM IBM Watson

In an age where customer obsession is fast becoming the number one item on every executive's agenda. We are seeing more and more disruption in the market place from start-ups who base their business w[...] Read More

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June, 14 2017

How can financial marketers maximise analytics for success?

CCO Enterprise content management Marketing Tech DIscussions analytics and data management CDO Conference Analytics Article Artificial Intelligence Big Data CAO CDAO CDS Cloud data services Financial marketer Financial Services IBM IBM Watson

Whilst browsing the internet I came across a compelling quote by Peter Ferdinand Drucker who asserted that, “The aim of marketing is to know and understand the customer so well the product or service [...] Read More

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