Corinium Blog

Your brand is surrounded by a "sphere of influence," from blogs that write about your brand, to news that reports on your brand, to the social media influencers who mention your brand. Understanding a[...] Read More

Interview Highlights from the Chief Analytics Officer, Fall 2016 conference held in New York. This video features Linda Apsley, VP of Engineering for Consumer Marketing Technology Services, Time Inc. Read More

Over the past two years I have had the privilege of managing 12 of Corinium’s CDO and CAO conferences, with two of them – Chief Analytics Officer, Spring and Chief Data & Analytics Officer, Canada[...] Read More

Big data which is enhanced by predictive modeling and analytics is at the top of the list in healthcare organizations. Big data is expected to help the healthcare industry to improve care quality whil[...] Read More

When aiming to turn a traditional company into an organization around the customer, some factors are to be considered. Once it is clearly established that all kind of organizations and industries have[...] Read More

Are you ready to rewrite the rules when it comes to your workforce? Technology is advancing at an unparalleled rate. Individuals are relatively quick to adapt to ongoing innovations, but organisations[...] Read More

It has become abundantly clear by now. Successful business adoption of Big Data and analytics initiatives is largely a function of overcoming cultural impediments. These “cultural” factors have been t[...] Read More

Are companies seeing any value to their investments in “big data”? I’ve been surveying executives of Fortune 1000 companies about their data investments since 2012, and for the first time a near major[...] Read More

Big Data is powerful on its own. So is artificial intelligence. What happens when the two are merged? Read More

Think about a time when you built a predictive model for one of your business partners that you were proud of, but for some reason, their excitement level wasn’t matching yours. If you are anything li[...] Read More