Corinium Blog

Why is it that we have so much difficulty getting a data strategy to embed in an organisation? Why do we struggle with commitment for programs of data work that sometimes span many budget cycles? Why [...] Read More

We can safely say that customer insight is an A-lister. It demands attention and courts the limelight. How to leverage data analytics to gain a ‘whole customer view’ and efforts to further understand [...] Read More

Elon Musk knows a thing or two about having a vision, sacrificing everything to achieve that vision and the importance of determination in his quest to seriously change the world. Read More

You may have heard that there is a new member of the C-Suite, a champion of modern day business and true visionary who is exploiting a previously undervalued commodity to accelerate a cultural transfo[...] Read More

With so much talk about the ever-evolving role of the Chief Analytics Officer, one interesting pattern that we see is the increasing business responsibility that comes with it. With better decision-ma[...] Read More

Whilst the turn of the New Year already feels like a lifetime ago for many of us, we are still just about two weeks into 2016, providing an opportune moment to sit and ponder what the year ahead holds[...] Read More

In this 3 minute video Peter Strohkorb talks about how businesses can easily get their drive towards customer centricity, customer experience and customer satisfaction wrong. Hint: it does not start w[...] Read More

Something we have all been hearing is that 'Data Scientists are the new superheroes!' but with a superhero being defined as a benevolent fictional character with superhuman powers, does this juxtaposi[...] Read More

Over the past 2 weeks I have had in-depth conversations with some leading data professionals in South Africa. Let me introduce a few of them: Read More

Data governance and data quality are at the forefront of the Chief Data Officer’s mind. Poor data quality is one of those perpetual issues that can cause tremendous business pain. The symptoms are com[...] Read More