Your brand is surrounded by a "sphere of influence," from blogs that write about your brand, to news that reports on your brand, to the social media influencers who mention your brand. Understanding and building this sphere of influence is the key to improving the value of that brand.

This is something you may be trying to do already, but what if data could help you improve your social standing?

This piece walks through the process of understanding, measuring and growing your brand's sphere of influence using data. There is real insight to be gained through customer data, social media metrics and more. We hope you find this enlightening and exciting--isn't that what data is all about?

Download >> How to Help your CMO Build Your Brand's Sphere of Influence