McLaren presentation at the Chief Data Officer Forum

1. 1. CHANGING THE GAME WITH DATA ANDWITH DATA AND ANALYTICS Hong CAO, Head of Analytics McLaren Applied Technologies, APAC
2. 2. 1 McLAREN: 2 McLAREN: A HISTORY OF PERFORMANCE & INNOVATION
3. 3. 3 3 DATA UNDERPINS EVERYTHING WE DO
4. 4. 4 McLAREN RACING DATA CYCLE SIMULATION AND SIMULATOR CONCEPTS & DESIGN ANALYSIS SETUP AND STRATEGY OPTIMISATION DESIGN PRE-RACE ANALYSISDATA MANAGEMENTMANAGEMENT AND VISUALISATIO N PERFORMANCE AND COMPETITOR ANALYSIS REAL-TIME DATA LIVE MONITORIN G AND STRATEGY POST-RACE ANALYSIS ADVANCED TELEMETRY
5. 5. MOTORSPORT: 5 MOTORSPORT: OUT IN POLE POSITION FUELLINGFUELLING MOTORSPORT VICTORIES FOR ALL TEAMS INALL TEAMS IN FORMULA ONE
6. 6. F1F1 Sim latorSim lator 6 F1F1--SimulatorSimulator IIMMERSIVEMMERSIVE OOENVIRONMEENVIRONME NTS:NTS: INTERACTIVEINTERACTIVE CARCAR DEVELOPMENTDEVELOPMENT
7. 7. CORE 7 Sensors CORE TECHNOLOGY PLATFORM Informed Intervention Planned Intervention Sensors, Data Capture andSensorsIntervention Auto- Regulated Response p Transmission Next Time Right Time Real Time Sensors Data Logging and Telemetry Volume, Speed, Real-Time Time Time Time Analytics Electric Propulsion Real Time Control Decision Support Embedded Control Decision Support Electric Propulsion Decision Support Embedded Analysis Analytics Historic and Real-Time Data Data Driven DesignVisualisation Data Driven DesignSimulation
8. 8. OUR FOCUS: 9 OUR FOCUS: INDUSTRIES TRANSPORTTRANSPORT HEALTH & WELLNESS ENERGYENERGY CONSUMER GOODS MOTORSPORT
9. 9. TRANSPORT: 10 HOW DO YOU TRANSPORT: AIR TRAFFIC MANAGEMENT WITH NATS HOW DO YOU INCREASE AIRPORTAIRPORT CAPACITY WHEN THERE ISWHEN THERE IS NO ROOM TO MANOEUVRE?
10. 10. ENERGY: 11 ENERGY: SMART SYSTEM FOR EXPLORATION AND PRODUCTION DRILLING WHEN DRILLING KILOMETRES UNDERGROUND WHY WOULDN’T YOU SIMULATEYOU SIMULATE EVERY MOVE?
11. 11. HEALTH AND WELLNESS: 12 HEALTH AND WELLNESS: THE ULTIMATE LIFESTYLE HOW DOES A BLACK BOX HELP HIGHHELP HIGH PERFORMERS STAY AT THEIRSTAY AT THEIR PEAK?
12. 12. 13 CONSUMER BRANDS:CONSUMER BRANDS: WEARABLE TECHNOLOGY “ McLAREN AREMcLAREN ARE RECOGNISED AS WORLD LEADERSWORLD LEADERS IN DATA MONITORING AND PROCESSING ANDPROCESSING AND USER INTERFACE DEVELOPMENT“O
13. 13. ENERGY: 14 ENERGY: OPTIMISED DATA CENTRE DESIGN AND OPERATIONS WITH IO HOW DOES HISTORICAL DATA MAKEDATA MAKE PREDICTING THE FUTURE LESS RISKY?
14. 14. CONSUMER BRANDS: 15 CONSUMER BRANDS: PERFORMANCE BIKE DESIGN WITH SPECIALIZED “WE LEARNTWE LEARNT MORE ABOUT BIKE DESIGN INBIKE DESIGN IN 6 MONTHS THAN OVER THE LAST 10 YEARS”LAST 10 YEARS MARK COTE - SPECIALIZED
15. 15. HEALTH AND WELLNESS: 16 HEALTH AND WELLNESS: PATIENT CARE PATHWAY OPTIMISATION HOW CAN WE MAKE A BIG IMPACT ON OBESITY ONE LIFESTYLE CHANGE AT A TIME?CHANGE AT A TIME?
16. 16. ENERGY 17 ENERGY MINING & RELIABILITY MANAGEMENT ASSET CONDITIONASSET CONDITION MONITORING HOW CAN WE PREDICT THEPREDICT THE REMAINING USEFUL LIFEUSEFUL LIFE FOR A TRUCK?
17. 17. HEALTH AND WELLNESS 18 HEALTH AND WELLNESS SLEEP QUALITY HOW CAN WE QUANTIFY SLEEP QUALITY FROMQUALITY FROM READINGS OF ECONOMICECONOMIC SENSORS？
18. 18. 1 9 CAN IT BE DONE?DONE? DEFINITELYDEFINITELY