Lenovo presentation at the Chief Data Officer Forum

1. 1. How Lenovo Built A Global Analytics Hub 2015 Lenovo Internal. All rights reserved. Ruoyu Bao July 2015 @winiden
2. 2. 22015 Lenovo Internal. All rights reserved. Global Analytics Hub timeline 2 June, 2013 Launch of GAH announced Sept, 2013 First member on board Oct, 2013 Listening post operation started March, 2014 Social Command Center opening Q4 2014 GAH in full capacity (total: 9)
3. 3. 3 Roles of Global Analytics Hub 2013 LENOVO INTERNAL. ALL RIGHTS RESERVED. Global Analytics Hub  Connect relevant data  Ask right business questions  Utilize analytics to derive insights with business impact  Sales  Marketing  Product  Services  … Lenovo data universe  Social media  Product reviews  Forums / media  …  Sales data  Finance data  Marketing data  Supply chain data  Services data  … ExternalInternal Business opportunities
4. 4. 42015 Lenovo Internal. All rights reserved. Team positioning Employ advanced analytics to deliver decision support capabilities
5. 5. 552015 Lenovo Internal. All rights reserved. Toothbrush • Convenient and easy to use • Broadly adopted • People use it everyday
6. 6. 62015 Lenovo Internal. All rights reserved. MVP (Minimal Viable Product)
7. 7. 72015 Lenovo Internal. All rights reserved. Not All Talents are the Same 7 Business Liaison Data Scientist Architecture/ Data Manager
8. 8. 82015 Lenovo Internal. All rights reserved. Tools are important but… •Tools are key for analytics function •Hard to find a 1-size-fits-all tool •Frequent upgrade is a must 8
9. 9. 92015 Lenovo Internal. All rights reserved. Start of a long journey Goal: The company is routinely reaping benefits from its enterprise-wide analytics capability and focuses on continuous analytics review