1. The Chief Data Office (CDO) and its Function Santander Group’s Practical Experience CDO – Chief Data Officer
2. 2 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 According to Gartner, 54% of the large global organization had fully or partially deployed the CDO role by 2016, growing from 25% on 2015 CDO Function Origin
3. 3 TECHNOLOGY CDO Function Origin CDO
4. 4 CDO Function Where are we located in the organizational structure? Technology Operations& CDO
5. 5 Technology¿Technology? Operations CDO Function Identity Handicap www.tumblr.com “The IT Crowd” (2006) &
6. 6 Technology ¿Operations?Technology CDO Function Identity Handicap www.tumblr.com “Ghostbusters” (1984) &
7. 7 Sometimes, we are invisible… www.photobucket.com “The Invisible Man” (1933) CDO Function Identity Handicap – How does everybody see us?
8. 8 www.tenor.co “Matrix Reloaded” (2003) CDO Function Identity Handicap – How does everybody see us? Sometimes we are “the data guys”
9. 9 …Alone against the world… www.gifsoup.com “High Noon” (1952) CDO Function Identity Handicap – How do we see ourselves?
10. 10 We are “The Night Watch” http://img2.tvtome.com/ “Game of Thrones” CDO Function Identity Handicap – How do we see ourselves?
11. 11 ¿Operations?¿Technology?Technology Operations& We are the nexus between Technology and Operations. We are the “&” in T&O: • We are a bridge between the Technology world (new developments, IT architecture modifications, etc.) and the data quality world, managed by Operations But being the “&” goes beyond that: • We communicate the world of the data with the business and user areas (Risks, Finance, Management Information, Commercial Banking, etc.) with the T&O Division, on everything related with data governance and quality CDO Function Identity Handicap – What we really are…
12. 12 The “Data Democracy”: CDO Function How are we becoming “&”? The Chief Data Officer is the new leader in the “Data Democracy” and answers the call of many “data citizens” who have realized the way data is being handled needs to change dramatically Pieter De Leenheer, Collibra &“Chief Democratic Officer”
13. 13 Looking for consensus, not imposition • We must take into account all Group’s realities and necessities, in all areas and in all local units • All the organization must participate in the data management and governance procedures, along all data’s lifecycle • Santander Group’s CDO is “one more of the crowd” in the data governance, coordinating and agreeing the data management and governance strategies… CDO Function How are we becoming “&”? “Chief Democratic Officer” Data Management is everybody’s task. It should not be assigned to a “data chief” alone
14. 14 CDO Function How are we becoming “&”? Relational structure • Local CDOs exist in each one of the countries where the Group is present. Data management and governance mechanisms are agreed together between the local units and the Corporation RELATIONS ACCROS GEOGRAPHICAL UNITS • Global CDO defines the data management framework and policies, and watches over the global governance for all data in the Group Evolved state Completely decentralized Federal – CDO as "facilitator" Federal – CDO as “manager and governor" Completely centralized Description Advantages / Drawbacks Organizational unit Data organization CDO Organizational units (risks, commercial banking, etc.). • Divisions/ Functions define data governance independently • No overall data strategy • Very limited coordination Agility in changes and innovation Potential inefficiencies in data operations Significant danger of data inconsistencies • Small CDO unit facilitating and coordinating • Responsibility for data assets within individual Divisions/ Functions ("heavy" data owners units) Keeps responsibility for data in business Prioritizes for enterprise data needs Difficult to establish mandate • CDO with larger team responsible at Group level for data operation and governance • "Light" data owners units within Divisions/ Functions Simplifies access to data Improves data quality for enterprise data Danger of overloading CDO organization • CDO unit as official data owner of all data • All data-related requests managed by enterprise team • Highly prescriptive in definition and control Easy to understand; efficient Difficult to implement in federated/ large org. Data and change management can become slow - + - + + - - + + + - - SAN current state RELATIONS ACCROS ORGANIZATIONAL UNITS
15. 15 Transformational leader Business enabler and Analytics Data-Driven organization enabler CDO role emerge to provide appropriate data management throughout the whole company • Core functions performed include data controls and governance, quality and metadata Regulation and compliance as a big lever of pressure to create the CDO role • Role was given operational execution of BCBS CDO role focused mainly on implementing foundational technologies CDO role starts to take ownership of additional responsibilities • Role starts to deliver tangible business value through advanced analytics, both by creating centers of expertise and addressing analytics problems Well established data strategy focused on delivering prioritized use cases and supported by a multi-year roadmap • Material progress in implementing a strategic data architecture based on golden sources, simplification and new technologies • Enablement of process optimization Fully implemented operating model and data controls across critical elements and reports • Enabling transparency and increased data quality Continued emphasis on the role as a strategic business enabler Data becomes a valuable asset for the company and a source of competitive advantage and is treated like that at a company board level • Enabling data monetization, full end-to- end process optimization and cost reduction CDO role drives a data driven organization • Data culture embedded across the board for all decision-making processes • Use of advanced analytics to solve complex problems, as well as for the long tail of day-to-day problems • Robust technological platform to effectively manage and exploit data 2014 - 2015 2016 The future Santander As-Is situation CDO AS DATA FACILITATOR CDO AS DATA MANAGER AND GOVERNOR CDO Function Necessary evolution…
16. 16 CDO Data policies Data lineage and metadata Data governance Data projects Data quality Data certification Data Strategy Data Architecture Data Analytics Data reporting Relationshipswith otherstakeholders CIO Strategy, Architecture, Projects Operations Quality, Lineageand metadata Business Units DataOwnership, Gov.,Quality, Projects,Strategy, Analytics,Report. Data Protection Officer Quality, Lineageand metadata, Policies Cyber- security Lineageand metadata, Policies Innovation DataAnalytics, Datastrategy CDO Function … to cover integral data management scope
17. 17 • Definition of the Data Management Framework, as well as the Model, Policies and Procedures derived from it • Implementation and usage of Data Governance Tools • Launching an integral end effective Data Quality Program • Development and application of a Data Certification Model • Data Management systems’ strategy definition to service all segments and geographic locations • Interact and coordinate with all other areas in the organization (corporate and local) CDO Function Where are we starting from?
18. 18 CDO 1.0 (current state) RDAscope CDO 2.0 CDO 3.0 Expansion in terms of functions Fullscope ofdata Consolidation around data scope covered by the CDO and then expansion in terms of functions Roll out of the CDO function to cover all functions focusing first on RDA and RRF and then include progressively more data under scope Santander approach Incremental expansion in both axes, step by step, based on expansion in one axis, consolidation, expansion in the other axis, consolidation, and so until target state Expansionintermsofscope CDO Function … and what is our strategy? Ambition for target state
19. 19 “Tragedy of the Common Goods” CDO Function Our Challenges – The Information Era Decision Making Business NEW TECHNOLOGIES REGULATION - +
20. 20 “Winter is coming” http://redwire95.deviantart.com/ “Game of Thrones” CDO Function Our Challenges
21. 21 …Life is Beautiful http://rebloggy.com/ “La Vita e’ Bella” (1997) CDO Function But….
22. 22 CDO Function
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