Do you take a good, hard look at your team's marketing strategy every year?

They truly believed that you would routinely do a comprehensive analysis of the marketing plan developed by your team each year. In fact, someone develops a marketing plan for their business in fairly significant ways. Things might actually get rather confusing without a properly defined marketing plan. Without a plan, it might be challenging to predict how much cash you'll need to set aside for the projects, hiring, and outsourcing you'll essentially need to do throughout the year.

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